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Dozens of sake breweries were affected by the catastrophe six months ago. Niizawa Jozoten, a brewery which received the volunteers, was also critically damaged by the disaster. Iwao Niizawa, president of the brewery, said, “We are now preparing for the relocation and also brewing sake at the same time. At such a busy time, the volunteers helped us a lot and I greatly appreciate their work.”
Alexander Parsons, Co-Founder of the Japan Affairs Forum, a student at the LSE and organiser of the project, said, “Sake is the perfect means through which to promote Japan after the March 11 disaster. It is synonymous with Japan, tastes delicious, and plays an integral part in the lives of many Tohoku citizens, whether it is through employment or simply bolstering community spirit.” |