HYPER JAPAN 2011 is all about Japanese cuisine, culture and cool. Over three days, HYPER JAPAN will be bringing Japan to the heart of London and celebrating the diversity and innovation of modern Japan. Event highlights include the EAT-JAPAN SUSHI AWARDS 2011: UK Sushi Roll Championship, a brand new sushi roll competition featuring five brilliant Japanese restaurants (tickets required). Visitors can also pop down to the Maid Cafe for a uniquely Japanese pop-culture dining experience. Learn how to make sushi with a Japanese chef, or find out more about Japan's most famous alcoholic drink at our free sake and sake cocktail seminars.

HYPER JAPAN will be packed with art, games, manga, anime and pop content from and inspired by Japan. Come and watch some award-winning creative work from the 15th Japan Media Arts Festival, or take in a traditional taiko performance from musician Joji Hirota. There's cutting-edge technology, authentic kimono, super-stylish street accessories and a packed stage programme too. Check out the UK Kawaii Star of the Year show to find a new 'Ambassador of Cute', take part in a cosplay show, or watch cello-playing, chart-topping, Lolita-fashion-wearing J-Pop artist Kanon Wakeshima.

HYPER JAPAN will also feature a number of charity events that will raise money for the people and regions affected by the Tohoku Pacific Earthquake of March 11. In fact, you'll be lending a hand simply by buying a ticket, as 10% of all net ticket revenue will be donated to the Japan Society Tohoku Earthquake Relief Fund, along with all money raised at the event.

HYPER JAPAN will be held over three days at the end of July, and kids under ten go free, so it's a great family outing as well as a fun and friendly venue to meet up with friends.

Dates
10am - 7pm, Friday 22 July 2011; 10am - 7pm, Saturday 23 July 2011; 10am - 6pm, Sunday 24 July 2011
Venue