The Japan Stand attracted a great deal of interest from the British media, buyers and the general public. The exhibitors also derived much inspiration from the offerings at other booths. Several of them received offers from interested buyers, and their future business and international profile will surely benefit as a result of this event.
On addressing the welcoming reception for participants at the Ambassador��s residence, which was attended by many leading figures from the British design and architectural industries, Ambassador Nogami remarked: "I understand that 100% Design is an event through which we 'can catch up with old friends, be inspired by new ideas and catch a glimpse of the future'. So I hope that, as well as meeting old friends, you will also make new friends tonight, continue to be inspired through contacts in Japan and the United Kingdom and that our future remains vibrant."