In the global fashion scene, London¡Çs place is to provide new designers, new trends and the fashion of tomorrow: it creates culture. International press and buyers come to London to discover emerging talent.
This month from 17 to 22 February, the city plays host to London Fashion Week and the Embassy of Japan presents an exhibition of emerging Japanese fashion talent as a part of the International Fashion Showcase 2012, which is organized in conjunction with the British Fashion Council and the British Council. This new project, developed to celebrate the year the Olympic and Paralympic Games come to London, sees nineteen embassies and cultural institutes across London display the work of over eighty emerging fashion designers.
The Embassy of Japan is showing two designers: milliner KAJI Masahito and recent graduate of Central Saint Martins, KAWANISHI Ryohei. The two designers have created works exhibiting both boldness and sensitivity. Kaji presents his KABUTO collection of hats, inspired by images of samurai armour. Such notions of a Japanese past are reflected in striking, highly-crafted contemporary designs which are immediately wearable. Kaji¡Çs desire is to see designs for men¡Çs headwear take on a new dimension and realistically take their place in the fashion marketplace. He will be travelling from Japan especially for London Fashion Week.