Video Games in Japan : Past, Present and Future – The Present and Future : Progress to Next Level ? – Where is the Japanese Video Game Industry heading ?

In 2008, the market for the consumption of video games in the UK became the second largest in the world, and it is still expanding. Within this situation, it is common knowledge that a great number of the games people in the UK play every day are made in Japan. However, the Japanese game industry, which has held an advantage for a long time, is now facing a series of challenges as new centres of video game production appear in developing countries. How can Japanese companies strengthen their position in markets around the world, taking into account the emergence of social gaming? Is the solution to prioritise the development of their human resources and rationalise the process of making games?

Prof Akira Baba, University of Tokyo, will make a presentation on the current situation and problems of the Japanese Game Industries and Takuma Endo, president of ACQUIRE and Development Director of Tenchu, a game which has sold 1.5million copies, will talk about where Japanese game makers are going. Steve Boxer, freelance journalist and member of the award-winning Video Games coverage team at The Guardian will respond to their presentations as a discussant.

There will be a prize-draw during the evening to win tickets to attend the Hyper Japan event, which takes place from 24th-26th February.

This event has been supported by ANA.