Sake tourism is a new way to experience Japan through visits to sake breweries and interacting directly with brewers while tasting their craft sake. While exploring the areas where sake gets processed and brewed it is also possible to try local cuisine and enjoy the richness of regional cultures along the way.
In this series of events at Japan House London held in collaboration with Japan’s National Tax Agency (NTA), guests can experience sake tourism through a display of different seasonal varieties of sake, virtual brewery visits and special sake tastings.
The display introduces sake tourism in Yamagata, Saga and Gunma Prefectures, exploring the distinctive features of each region and offering samples of their signature sake by a variety of featured local craft breweries.
All of these sessions are now fully booked.
Visitors to the display are able to try samples of the following nine sake:
Over this three-days display, a live link with three different breweries offers guests the opportunity to pay them a virtual, seasonal visit from Japan House London and taste each brewery’s winter shinshu (sake brewed in the current year). Click on the links below to find out more.
Friday 18 March 2022: Urakasumi Sake Brewery, Miyagi PrefectureSaturday 19 March 2022: Takahashi Sukesaku Shuzoten, Nagano Prefecture
Sunday 20 March 2022: Tanaka Shuzojo, Hyogo Prefecture
Guests must be over 18 years old to participate in sake tastings. Japan House London will operate a Challenge 25 policy during events, so guests who look under 25 will be asked to show proof of age. Japan House London reserves the right to refuse to serve alcohol to guests. Please drink responsibly. Visit drinkaware.co.uk for more information.