The Art of Noticing Matcha is a small sensory tasting session hosted by Japanese founder Hiromi Shimizu through her new London-based matcha brand, Watashi Tea, which is currently preparing to launch in June 2026.

As matcha latte culture continues to grow in the UK, the session explores how Japanese matcha traditions are evolving within contemporary drinks culture. Through intimate guided sensory tastings, guests will explore the relationship between different matcha, milk-based preparations, texture, body and flavour persistence.

Rather than a traditional tea ceremony or workshop, the event is designed around observation, comparison and conversation.

The session will also feature tastings of PRESENCE, Watashi Tea’s inaugural Japanese matcha release, selected for its depth, body and versatility across rich matcha lattes and usucha-style preparation.

The event aims to create cultural exchange through contemporary interpretations of Japanese tea culture in London.

Admission: £22