HYPER JAPAN is the largest exhibition celebrating Japanese culture to be held in the UK. Organized by Cross Media Ltd., it was first held in London 2010. Centred on Japanese cuisine and popular culture such as gaming, manga, anime and music, the event introduces a wide range of Japanese culture, encompassing technology, fashion, traditional crafts.
Having undertaken the difficult decision to postpone the Festival due to the spread of COVID-19, HYPER JAPAN is providing exclusive online content straight from Japan, including webinars, entertainment and shopping.

HYPER JAPAN and S&B are hosting a Virtual Curry Dinner Party, where you can meet Japanese curry lovers across the UK, share your recipe ideas, and have dinner together.
The party includes a special cooking lesson from chef Avinash Shashidhara, who will teach you tips and tricks to enhance your Japanese Curry!

Before the party, you will receive a pack of S&B Golden Curry to prepare for the big day.
After the party, you will also receive a gift set of fantastic S&B products!
HYPER JAPAN has always brought the most authentic – and delicious – Japanese food to London, and now we’ve teamed up with S&B to bring the most authentic Japanese ingredients directly into your kitchen.

S&B’s Virtual Curry Dinner Party with Chef Avinash Shashidhara
• Date: Sunday, 6th September 2020
• Time: 4pm – 6pm
• Where: Zoom
• Price: FREE!
• Places are limited and will be allocated on a first come first served basis. To secure your place, please register your details HERE!

What happens at a Virtual Curry Dinner Party?
[Before the event]
• Participants will receive a pack of S&B Golden Curry (Medium Hot) in advance of the party
• Participants will be asked to cook the curry to eat at the party.
[During the event]
• Everyone will get together on Zoom, share their recipe ideas and discuss the joy of eating Japanese curry!
• Chef Avinash Shashidhara will give the participants tips and ideas for making Japanese curry.
[After the event]
• HYPER JAPAN will send a gift set of S&B products to the participants to thank them for their contribution!

About Chef Avinash Shashidhara
With roots from Bangalore, India – Avi moved to the UK in 2005. He worked at Claude Bosi’s kitchen at Hibiscus and with John Hoskins’ MW at The Old Bridge Hotel. In 2008, the late Rose Gray offered Avi an opportunity to join the team at The River Café where he has worked for 10 years. Their ethos for the finest seasonal ingredients, treated with simplicity and respect, resounded with him. From September 2020, he will start working as a head chef at a premier Indian restaurant “Pali Hill” in Central London.
Yearning for freshly cooked meals from home, he also spends his time cooking and developing recipes for delicious Indian food. He uses high quality ingredients that are seasonal and locally available, eventually wanting to turn this into a London restaurant.
https://www.avinashshashidhara.co.uk/

About S&B Foods
S&B are one of the most famous food companies in Japan and have been producing and distributing a dazzling variety of spices, condiments and cooking ingredients since 1923. They were the first company to manufacture curry powder in Japan and to introduce many herbs and spices from overseas, adding to Japan’s unique culinary culture.
Now they want the world to taste their success by offering flavourful products such as Wasabi in Tube, Golden Curry, Nanami Togarashi Assorted Chili Pepper and Yuzu Kosho Spicy Citrus Paste available right here in the UK!
https://www.sbfoods-worldwide.com/