To get in the spirit of the Olympic Games in Japan, the Japan Society is holding the Yuru-Chara Design Contest, asking applicants to design a mascot representing an area of the UK to support GB at Tokyo 2020. Everyone is welcome to join in and create a Yuru-Chara mascot of their own!
In Japan, there is a mascot for almost everything, including this year’s Tokyo Olympic and Paralympic Games – have you seen the official mascots, Miraitowa and Someity? They are designed to highlight special things about Japan. For example, Someity is pink like cherry blossoms and Miraitowa's blue pattern is based on a traditional checkered design called Ichimatsu!
Yuru-Chara is the name for mascots in Japan which have been designed to represent local areas, companies, or events! Chara stands for 'character'. Japan is split into 47 areas called prefectures and almost every city and town in each prefecture has its own mascot! Osaka prefecture alone has over 40 mascots. They really are everywhere in Japan!
Every Yuru-Chara has a different personality, likes and dislikes and come in all shapes and sizes. One of the most important things about Yuru-Chara is that they have features which represent unique things found in the local area.
Follow the guidelines below when designing your mascot:
Deadline for entries: Sunday 5 September 2021