With the support of the Japanese government's Visit Japan Campaign, the Japan National Tourist Organisation invited Japanese travel experts from the fields of accommodation, transport and tours to join them in promoting Japan at the World Travel Market in November. Members of the travel industry and media who visited the Japan stand were therefore able to meet their Japanese counterparts to discuss possible business opportunities. A presentation of some of what Japan has to offer as a tourist destination, which included sake tasting, demonstrations of the 'Aibo' robot dog and performances by a maiko (apprentice geisha), attracted immense interest.